The Challenge
The Solution
The
Approach
The
Impact
Within one of the largest banks in Africa (Standard Bank), the eMarketTrader product offering sought to empower dealers by equipping them with the capability to utilise the Caplin platform (an industry standard white label solution) for Foreign Currency Fixed Term and Floating Term Deposits within Global Markets.
As part of this initiative, they proposed ideating additions to the MoneyMarket product, which could enable clients to view live rates and submit transaction requests as well as giving the client the ability to access historical trade data.
eMarketTrader Money Markets is a sophisticated cross-asset electronic trading platform, it integrates market intelligence and research, real-time pricing, trade execution, and post-trade services into a single web-based platform.
As lead product designer, working closely with the developers, I utilise the latest technology enabling the eMarketTrader product to run in popular web browsers without the need for software downloads or installations. Bringing to life a customised white label solution with local, contextual optimisations.
THE TEAM
-
1 x Lead Product Designer (Myself)
-
1 x Junior Designer
-
1 x Product Owner
-
3 x Business Analysts
-
Team of 10 Back and Front End Developers
In cooperation with Standard Bank and Caplin, I carefully examined the existing journey and conducted user testing sessions with FX traders and dealers to gain a comprehensive insight into their needs. Leveraging the principles of Lean UX, I validated our assumptions as quickly as possible and designed a solution that proved to be user-friendly and provided corporate clients with a simpler, faster, and more enjoyable experience!
01
Ability to execute across multiple currencies & tenors (Block Trading functionality)
02
Real time dealing & execution across dozens of currency pairs
03
Rate transparent & dual-sided pricing