
CV
Personal Profile

With 14 years of experience in UI and Product Design, I have worked on projects for some of the most prestigious names in the advertising sector, such as BMW, Nando's and Nestlé. My main career trajectory, however, was spent in the financial sector, where I designed services for some of the largest financial institutions in Africa, including Standard Bank, Old Mutual, Nedbank, Absa, Barclays, and Momentum, to name a few. I am passionate about finding innovative solutions to complex problems in order to ensure the best user experience possible.
Work Experience
January 2025 - March 2025 - 3 Month Contract
UX/UI Specialist Consultant
Triniti Ventures Sydney
Responsibilities
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Led UX research and UI design for a premium digital product in the luxury travel sector, aligning user needs with business goals.
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Conducted user research and market analysis to identify behavioural insights and design opportunities.
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Managed collaborative tools (Miro), facilitated session notes, and synthesised findings into structured reports.
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Created detailed site maps, interactive prototypes, and high-fidelity UI designs aligned with brand and accessibility standards.
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Supported usability testing and translated findings into actionable design improvements.
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Contributed to stakeholder presentations and ensured visuals communicated user-centred design outcomes.
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Advocated for intuitive, inclusive, and visually engaging digital experiences throughout the design process.
October 2020 - December 2024
UX/UI Specialist Consultant
Spot On Consulting
Responsibilities
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Collaborated with cross-functional teams to design and deliver digital products across Web, iOS, and Android, fostering strong stakeholder engagement.
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Conducted usability testing and customer interviews, synthesising insights to guide user-centred, evidence-based design outcomes.
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Produced design artefacts and high-fidelity Figma prototypes, with clear documentation to support efficient developer handover.
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Developed and maintained design systems aligned to WCAG 2.0 AA standards, promoting accessible, inclusive, and consistent experiences.
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Contributed to the refinement of complex financial tools, delivering user-friendly solutions that balanced business goals and customer needs.
February 2020 - September 2020
UX/UI Specialist Consultant
MiPrint Consulting
Responsibilities
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Collaborated closely with Product Managers and stakeholders to shape solutions that balanced user needs with technical and business constraints.
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Delivered clean, accessible UI designs aligned to brand standards and integrated into existing multi-platform design systems.
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Led collaborative workshops and journey mapping sessions to align teams around customer pain points and strategic opportunities.
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Maintained strong working relationships across distributed teams, ensuring alignment and momentum across design and development.
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Actively participated in agile delivery processes, adapting to changing priorities while maintaining design quality and intent.
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Identified opportunities to streamline internal workflows and championed design best practices that improved cross-functional delivery.
February 2015 - January 2020
Creative Team Lead
VMLY&R South Africa
Responsibilities
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Planning the production of digital artwork for clients, accurately quoting project costs.
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Establishing team structures to meet digital delivery requirements outlined in client briefs.
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Collaborating with procurement to assemble cross-disciplinary design teams tailored to client needs for website and mobile application production, as well as other digital media for internal and public use.
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Providing daily oversight and guidance to ensure cohesion and quality in the delivery of static and animated content solutions.
March 2014 - January 2015
Senior UI Designer
Origin Interactive
Responsibilities
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Planning, developing, and overseeing the execution of digital creative projects, including websites and mobile applications.
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Ensuring brand adherence and creative expression in all online static and animated work.Understanding and orchestrating the production of the digital delivery required for the client’s business while managing their delivery expectations.
August 2012 - February 2014
Senior UX/UI Designer
Turnbuckle
Responsibilities
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Planning and crafting digital campaigns comprehensively, creating design artefacts such as site maps, wireframes, static user interface assets, and animated prototypes to bring complex solutions to life.
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Mentoring junior designers to enhance their skills in producing visual, textual, and animated elements for digital projects, guiding them from concept to execution.
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Preparing all materials for reproduction in both digital and traditional campaigns.
September 2011 - July 2012
Senior Graphic/Digital Designer
Defusion Design
Responsibilities
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Plan and execute digital and traditional campaigns comprehensively, producing static and animated content for through-the-line and digital projects.
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Mentor junior designers to enhance their skills in producing visual, textual, and animated elements for both marketing and digital projects.
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Additionally, prepare all digital campaign materials for reproduction.
Previous work experience available upon request.
Education
Udemy Online Course
August 2022 - October 2022
July 2022 - August 2022
November 2021
March 2021
February 2020 - April 2020
The Open Window
January 2007 - December 2010
High School Gerrit Maritz
January 1995 - December 1999
DESIGN THINKING
Complete Design Thinking Masterclass
COGNITIVE BIASES AND CRITICAL THINING
Mastering Cognitive Biases and Improving Critical Thinking
USER EXPERIENCE DESIGN
Become a UX Designer | Learn the Skills
INFORMATION ARCHITECTURE
Information Architecture Fundamentals
USER EXPERIENCE DESIGN
The ultimate guide to Usability and UX
SCHOOL OF VISUAL COMMUNICATIONS
BA Degree in Visual Communications
Majored in Video
HIGH SCHOOL
Graduated with Grade 12