Situation
Task
Action
Result
Spot On Consulting wanted to differentiate itself in a highly competitive consulting market by creating a digital presence that reflected its innovative thinking and people-first approach.
Rather than following the conventional corporate consulting aesthetic, the goal was to create a distinctive digital brand experience that would communicate the company's creativity, adaptability, and collaborative way of working. The website needed to build trust with prospective clients while showcasing a unique visual identity that would help the business stand out from its competitors.
At the time, the project represented a complete reimagining of Spot On Consulting's digital presence and visual expression.
As the Product Designer, I was responsible for designing the end-to-end digital experience, translating the company's brand values into a visually distinctive and user-centred website.
Working closely with the company directors, my role was to create a cohesive visual language that balanced creativity with professionalism, while ensuring the experience remained intuitive, engaging, and aligned with the needs of different user groups.
Collaborated closely with company leadership to understand the business vision, brand personality, and target audience, ensuring the digital experience accurately reflected Spot On Consulting’s positioning.
I led the end-to-end UX and UI design process, including competitor research, information architecture, high-fidelity interface design, custom illustration, responsive design and developer collaboration.
Through competitor analysis, I identified opportunities to differentiate Spot On from traditional consulting firms by creating a more human, approachable and visually memorable digital experience.
I developed a bespoke visual language inspired by the company’s circular logo, using flowing layouts, custom illustrations and organic design elements to reinforce themes of collaboration, adaptability and continuous improvement.
I designed the experience around multiple user groups, ensuring content structure and navigation supported how different audiences discovered information and engaged with the business.
Delivered a distinctive digital brand experience that successfully translated Spot On Consulting's values into a modern, engaging online presence.
The project demonstrated how thoughtful UX, bespoke illustration, and strong visual storytelling could be combined to create a website that stood apart from traditional consulting firms while remaining clear, accessible, and user-focused.
Although Spot On Consulting has since evolved its visual identity, this project showcases my approach to creating original digital experiences where branding, illustration, and interface design work together to communicate a compelling brand story. It reflects my passion for crafting bespoke visual solutions that strengthen both user experience and brand identity.
