The Challenge
The Solution
The
Approach
In an effort to differentiate their service offering in the global market, Spot On Consulting, a consultancy company, embarked on creating an originally designed website that showcased their creativity and ability to stand out from the crowd. Their goal was to create a website that instilled confidence in customers that Spot On Consulting could cater to their needs and support them in reaching their desired outcomes. The challenge was to create a unique website that met the company's needs while collaborating seamlessly in a remote setting.
Working as a product designer, the team took a human-centered approach to design the website. I focused on the different type of users and how they would interact with the website. I decided to showcase Spot On's uniqueness and stand out from the competition through the original and custom design of their website.
THE TEAM
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Copy Writer
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Product Designer (Myself)
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1 x Front and Back End developers
My first step was to conduct thorough research on the competition and identify the factors that set Spot On Consulting apart. Working closely with the company directors, I ensured that the website's design and content were in line with the company's vision and mission. To reinforce the brand's circular logo mark, I established a specific look and feel for the website that featured a seamless layout. This design element highlighted Spot On's ability to adapt to their clients' unique ways of working. Despite being in different offsite locations, the team utilised online software to collaborate and communicate effectively. Our collaborative approach and clear communication played a crucial role in the website's ultimate success.
