Situation
Task
Action
Result
What I Created
Lit Media was a bold digital-first brand concept created to empower creators, small businesses, and content-driven entrepreneurs through modern digital storytelling and media services.
The brand needed to establish a strong visual identity and online presence from the ground up in a highly saturated digital landscape. It required a cohesive design system that could support consistent communication across web, social, presentations, and launch content while feeling modern, trustworthy, and creatively confident.
The challenge was to create a scalable brand ecosystem that could quickly position Lit Media as professional, approachable, and ready to grow.
As the Lead Designer on the project, I was responsible for creating the end-to-end brand experience across all customer-facing touchpoints.
This included developing the visual identity, defining the brand direction, designing and building the website, creating launch assets, and establishing a cohesive tone and visual language that could scale across digital platforms.
The goal was to build a brand that felt distinctive and energetic while maintaining clarity, consistency, and accessibility across every interaction.
Led the creative direction and execution of the Lit Media brand from concept through to launch, working across brand strategy, identity design, website design, content creation and motion design.
I developed the brand identity through rapid concept exploration, refining logo treatments, typography, colour systems and visual direction to create a bold yet flexible design system that could scale across digital platforms.
I designed and built the website while creating supporting launch assets, including presentation templates, social media content and branded collateral, ensuring a consistent experience across every customer touchpoint.
Delivered a fully realised digital brand ecosystem that established Lit Media with a clear and confident market presence.
The project successfully demonstrated how a cohesive visual identity, strong storytelling, and consistent design execution could create immediate credibility across multiple digital channels.
The final outcome positioned Lit Media as a modern, creator-focused brand with a scalable foundation for future growth, while showcasing the value of combining branding, UX thinking, motion, and digital design into one unified experience.
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Logo and brand design system
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Website design and build
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Social media launch assets
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Presentation templates and tone-of-voice documents
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Launch animation (script, storyboard, and final animation)
Logo and brand design system
Launch animations
Website design
Portfolio videos