The Challenge
The Solution
My
Approach
The
Impact
What I Created
Lit Media was a bold digital-first brand concept developed to empower creators, small businesses, and content-driven entrepreneurs. As the lead designer, I developed a cohesive brand identity and launch ecosystem that included everything from the visual identity to web presence and promotional materials.
In a saturated digital space, Lit Media needed to establish a clear visual identity and a compelling online presence that could instantly resonate with its audience. The brand required a design system that would support consistent storytelling across web, social, and pitch content, while standing out with a fresh, modern edge. The challenge was to bring this brand to life quickly and confidently, positioning it as trustworthy, creative, and ready to scale.
I created a unified brand experience that spanned logo design, web presence, content creation, and a full suite of digital collateral. The visual system is vibrant, modern, and accessible, carefully crafted to reflect Lit Media’s bold and empowering tone. From the animation used in the brand launch to the tone of voice and social presence, every element was designed to feel cohesive and intentional.
THE TEAM
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1 x Lead Product Designer (Myself)
The project began with rapid ideation and identity development. I explored a range of logo directions, colour palettes, and type pairings before building a flexible brand system that could scale. Once the identity was locked in, I moved into web design and content rollout, designing and building the site, writing the storyboard and scripting the launch video, and crafting a suite of social tiles and branded presentation templates to support outreach.
Lit Media launched with a fully formed digital identity and a clear, confident voice. The brand’s visual consistency across platforms helped build immediate credibility with its target audience, and the bold design direction set the tone for future collaborations. While the business was experimental in nature, the project demonstrates my ability to bring a brand to life from the ground up, combining strategy, storytelling, and hands-on design execution across every touchpoint.
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Logo and brand design system
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Website design and build
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Social media launch assets
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Presentation templates and tone-of-voice documents
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Launch animation (script, storyboard, and final animation)
Logo and brand design system
Launch animations
Website design
Portfolio videos